A common myth is that it is NORMAL for breastfeeding to hurt and definitely some thing that people will argue with. The emphasis here is on the word NORMAL. Breastfeeding can hurt and we see many mums at the charity that are searching for support because they are in pain. One know that statistically one of the biggest reasons for giving up breastfeeding is nipple pain/trauma. At lactation Motivation we definitely paint no oil painting picture that breastfeeding is problem fre